TOP DOWN + BOTTOM UP

WhatNOTtodo is an unusual combination of strategy and production. William Charnock and Robert Khristov found each other while working on in-house brand assignments. They quickly realized how these two disciplines could uniquely help their clients while traditional agencies were actively undermining and competing with their capabilities. 

 

HARDPOWER + SOFTPOWER

We believe the best brands combine both hard and soft metrics. We deal with the practical and tangible aspect of delivering tangible value and utility. We equally understand how to inspire your team’s imagination to create the intangible qualities that make your brand different, desirable and deeply emotional. 

 

INSIDERS + OUTSIDERS

We don’t take problems off your hands. We prefer to work in the trenches alongside your teams. 

We have a strong stable of differently skilled experts who we assign based on the nature of your challenge. 
They imbed themselves in your organization to create real solutions, all the time sharing their knowledge and expertise with your teams. 

 

UPSTATE + DOWNTOWN

WhatNOTtodo have locations in upstate New York (if you want to get away)

and in Downtown Manhattan (if you want to stay in the thick of it).