You own the brand, NOT us.
 
We will NOT do it for you,
but we will help you keep getting better at doing it for yourself.
 
The challenge for in-house brand owners is NOT a shortage of ideas. 
It’s a shortage of ideas that work hard and that work together.
 
The hardest part of being a brand owner is NOT aligning the marketing activity. 
It’s aligning all the other non-marketing activities that represent the brand. 
 
In the future, ownership and understanding of the brand will be distributed widely across the organization NOT constrained to specific silos.  
 
The best support for in-house capabilities comes from broadly experienced practitioners NOT narrowly experienced, over-paid theorists.
 
The future of brands is in-house NOT outsourced.